Gaya APA

Ries, A., Ries, L. (2004). The Fall of Advertising and The Rise of PR (Cetakan 1). jakarta: PT Gramedia Pustaka Utama.

Gaya MLA

Ries, Al., Ries, Laura. "The Fall of Advertising and The Rise of PR". Cetakan 1 jakarta: PT Gramedia Pustaka Utama, 2004. Text.